![]() Achieve many goals through this channel?.Establish yourself as an expert on a topic?.Leave your full-time job and go all in on YouTube?.Some might say not to think about money first, but you should at least consider your monetization options upfront, as this will help you plan the premise and direction of your YouTube channel. While every serious YouTuber should give value to their audience, you should define what you want from your YouTube channel as well. What do you want to gain from your channel? ![]() ![]() His audience? People like him who find it hilarious to go to great lengths for absurd ideas. “I design and build unnecessary inventions. Matty Benedetto of Unnecessary Inventions makes that promise explicit in his header, including his posting frequency: It can be to teach them new skills, give them honest product reviews, or just make them laugh. This is a promise of value to the viewer and that value can be educational, information, inspirational, or entertaining in nature. Successful YouTube channels have one thing in common: They make an implicit promise to the audience that encourages viewers to make the decision to subscribe and subscribers to return for more. What are you going to promise your viewers? University students > Test takers, biochemistry students, graduate students.Remote working professionals > Digital nomads, home office workers, freelancers.Gaming > Nintendo Switch, Super Smash Bros., PC builds.Cooking > Air fryer owners, vegans, bakers.Having trouble? Write down general interests, lifestyles, skills, hobbies, or identities you connect with and then see how you can go a level more specific: Keep in mind that the audience you choose will have some bearing on how easily you can monetize your YouTube channel, but there are enough options for making money on YouTube that it shouldn’t be the sole factor in your decision. You can still grow a sizeable following through a more specific niche audience and have an easier time promoting your content and carving out a unique identity.ĭon’t believe me? There are YouTube channels with tens of thousands of subscribers based specifically around the sandbox survival game Minecraft. Resist the urge to go broad simply to have a bigger audience. Choose a specific audience you want to serve, one that you not only feel a connection to but feel confident you can create great content for. Who is your audience?Īs they say: If you’re for everyone, then you’re for no one. You can come up with a clearly defined goal by breaking it down into three considerations. If you’re putting out a new video at least weekly to keep your subscribers engaged, as many YouTube creators do, you’ll need your goals to align out the gate or you might run out of steam. Define your goal-for you and your audienceĪccording to self-reported estimates in the r/YouTubers subreddit, YouTubers can spend anywhere from a single afternoon to over 20 hours per week on their YouTube channel, especially when you consider everything involved, from scripting to recording to editing to designing thumbnails, and more. Smash that subscribe button on your YouTube careerġ.Publish, promote, analyze-embrace the creator’s loop.Define your goal-for you and your audience.How to become a YouTuber at your own pace
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